2025 EVENT SITE
WMIF MAIN SITEMonday, September 15, 2025
03:55 PM - 04:35 PM
Over the last decade or more, health systems, pharmaceutical companies, health plans, and other health related organizations have all placed more emphasis on the patient / member / consumer. Health systems and pharmaceutical companies acknowledge consumers’ desire to be more in control of their decisions and need for more information and education. Health plans, historically focused on brokers, want to engage directly with their members. This panel will discuss the multiple factors driving this shift in focus, the tradeoffs, implications and areas of controversy.
Moderator
Mark Bohen,
Chief Marketing and Communications Officer, Mass General Brigham
Speakers
Tanya Andreadis,
Chief Marketing, Communication & Digital Officer, University of Miami
Patrick Ellinor, MD, PhD,
Executive Director, Heart and Vascular Institute, Mass General Brigham;
Professor of Medicine, Harvard Medical School
Adele Gulfo,
President & CEO, Biopharma Strategies and Insights
Paul Matsen,
Chief Marketing and Communications Officer, Cleveland Clinic